.png?width=400&height=400&name=Swytchback%20Logos%20(2).png)
Established Brands
Validate new products, optimize portfolios, strengthen retailer sell-in, and prioritize innovation.
Create CPG and retail success by anticipating consumer demand.
Swytchback delivers real-time consumer insights for CPG brands and retailers, helping teams understand what consumers will choose before making big decisions. Test products, concepts, flavors, packaging, and assortments with real consumers, then use advanced analytics to identify what has the strongest potential.
Emerging Brands
Build evidence for your product, refine your offering, and show buyers what is most likely to sell.
Retailers
Compare products, identify the right assortment, and make more confident shelf decisions.
Crunchy Hydration achieved 135% faster growth within three weeks of launching a new best-selling flavor and packaging identified through Swytchback’s MaxDiff and TURF analyses.
Swytchback helped Bowery Farms evaluate 18 flavor concepts, measure the opportunity for a salad kit line extension, and identify what matters most to shoppers at the time of purchase.
New City Microcreamery worked with Swytchback to turn product ideas into consumer-backed insights to make more confident decisions about what compels shoppers to try their brand.
