Voice of the Customer

“The most important thing to remember is you must know your audience.”
Lewis Howes, New York Times bestselling author of The School of Greatness

In business, you can’t give your customers what they want until you know what they need. And what better way to find that out than by asking the right people in the right places at the right time. Swytchback does exactly that, delivering mobile surveys that are attention grabbing and easy to use and then delivering the results to you in real time.

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Swydgets — Mobile Surveys For The People

According to Pew research, almost 96% of Americans own a cellphone. Swytchback’s survey mobile technology, the Swydget, puts your survey directly into the hands of the consumer where they live … on their phone. Swydgets allow you to focus on a specific target market and then present the survey to the relevant people right on their phone. In addition, Swydgets are easy to use, eye-catching, and don’t require the consumer to download an app. When the consumer is prompted, they simply open up the Swydget survey and go.

A picture is worth a thousand words and according to research, 83% of mobile phone users in the United States “found product images and photos to be "very" and "extremely" influential.”  Because Swydgets place imagery at the heart of the respondent experience, you get that compelling detail.

Since images are such a predominant influence in online consumer choice, it is no surprise that pictures (or other visual stimuli) can be just as important in consumer research. Swydgets not only use vivid images, but can also use video, .gifs, and even pieces of your own interface to attract the respondents’ attention and provide you with the necessary feedback.

Swydgets are custom built so that you can keep your survey questions simple and to the point while at the same time collecting detailed quantitative and qualitative data. From their easy yes/no swipe option to their tap your favorite option to their tell us why text box option, the range and type of data that you can collect can be as precise or as broad as you want.

Swytchback’s customizable image-driven survey application provides your business with better results.

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Swydgets Results Delivered Quickly For Immediate Viewing

Because Swydget surveys are mobile enabled and so easy to complete, the data from survey participants comes in quickly and is easy to understand, sort, and deliver as you receive it.

As an example,  a large clothing retailer we worked with was able to collect thousands of image-based responses in just over 48 hours with over 90% completion rates. Additionally, another wholesale jewelry company was able to poll their targeted audience and received relevant responses in 24 hours, allowing them to make quick decisions about their products and saving them time and money.

Swydget surveys report data directly back to you with each response. Swytchback’s dashboard shows you and your team results in real time, updating with new survey data every time you refresh the page. The results are presented in an intuitive way, spread in front of you like a deck of cards and you can view quantitative survey results at a glance with a word cloud that clearly shows consumer likes and dislikes by color and size.

You can drill down for more specific results based on your own criteria to discover specific insights about your product and the consumers who purchase them. And when the survey is complete, you can present your findings with ease. Choose to download the data into a .csv file for your own spreadsheets and graphs or print the relevant data as a clean, clear .pdf that you can present to decision makers. Either way, the results that you get from your Swydget survey can be acted on within days, giving your company a cutting edge and the ability to make changes to meet your customer’s wants and needs in a fraction of the time.

“The more you know about your audience, the more informed you’ll be to cater … to them.” Brian Honigman, Marketing Consultant and NYU Adjunct Professor

The best way to know what your customers want is to ask them. The fastest, easiest, and most effective way is to use Swytchback’s innovative technology. For fast, targeted results, reach out to us today and see how Swytchback can support your success. Schedule a demo today to see it for yourself.

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